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MY CV

August 2024- Present

Garden's Alive, Social Marketing Specialist

Transitioned to the Aquisition Marketing Department at Gardens Alive! following Gardener’s Supply Company’s acquisition, taking on leadership of organic social media strategy across multiple brands, including Gardener’s Supply Company, Breck’s Bulbs, Gurney’s Seeds, and Spring Hill Nurseries, to drive engagement, brand consistency, and audience growth.

June 2024- Present

Gardener's Supply Company, Social Marketing Specialist

Oversee social platforms for the company, creating still and video content, digital and graphics social ads/assets, and collaborating with other companies and affiliates. Leads Gardener's Affiliate and Influencer Program by search, connections, logistical analysis. Track media and PR coverage.

October 2020-May 2024

UVM BORED, Team Lead

Supervise UVM Bored Team members, lead weekly meetings and check ins, lead team vision and direction to connect students to events happening on campus and in Burlington. Oversee and create blog posts, emails, the social media pages, strategy assessments, giveaways, and approve events for the website. Using applications such as Instagram, TikTok, Facebook, Wordpress, Later.com, Canva, and Asana.

June 2023- October 2o23

Eat Vermont, Social Media Manager

Creating social media post for the startup Eat Vermont to help create and revolutionize the food system in Vermont. Networks and has meetings with Vermont legislative officials and creates website for application. Using applications Canva, Later.com, Apple Suit and more.

June 2022- September 2022

Civic Engagement, Social Media and  Marketing Intern

Creating social media post for Civic Engagement in UVM's Department of Student Life focusing on holidays, voting education and information, and ways to get involved. Using applications such as Asana, Hootsuite, Later.com, and Canva.

May 2021- August 2021

CORL, Research Assistant

Assists surgery, barn checks, transporting animals, has large animal experience. Started grant for a swine behavior and cognitive research study by creating annotated bibliography and procedure.

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©2024 by Danielle Kogan

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