Danielle Kogan Illustrations
MY CV
August 2024- Present
Garden's Alive, Social Marketing Specialist
Transitioned to the Aquisition Marketing Department at Gardens Alive! following Gardener’s Supply Company’s acquisition, taking on leadership of organic social media strategy across multiple brands, including Gardener’s Supply Company, Breck’s Bulbs, Gurney’s Seeds, and Spring Hill Nurseries, to drive engagement, brand consistency, and audience growth.
June 2024- Present
Gardener's Supply Company, Social Marketing Specialist
Oversee social platforms for the company, creating still and video content, digital and graphics social ads/assets, and collaborating with other companies and affiliates. Leads Gardener's Affiliate and Influencer Program by search, connections, logistical analysis. Track media and PR coverage.
October 2020-May 2024
UVM BORED, Team Lead
Supervise UVM Bored Team members, lead weekly meetings and check ins, lead team vision and direction to connect students to events happening on campus and in Burlington. Oversee and create blog posts, emails, the social media pages, strategy assessments, giveaways, and approve events for the website. Using applications such as Instagram, TikTok, Facebook, Wordpress, Later.com, Canva, and Asana.